154: PR Do's And Don'ts with Jeff Hahn

Jeff Hahn is the owner and principal of a family of integrated agency brands. His team of 36 people serve an array of clients in the food and beverage space. He concentrates on reputation protection and restoration.

In this episode, we talk about the do’s and don’ts of PR with emphasis on everyone makes mistakes, it's about how you get up and recover from those mistakes that really define who you are as a person.

 

Timestamped Show Notes:

[2:48] Effect of COVID-19

[5:28] Jeff’s Expertise

[7:40] Common Crises That Need To Be Communicated

[12:33] Risk Management

[15:12] Working On The Craziest Crisis

[18:18] Recovering From A Reputation Damaging Event

[26:20] Training People To Get Back To Being Confident

[31:26] Become A Part Of The Solution Not The Problem

[35:02] In The Food Space

Takeaways:

1. If you’re gonna move with the public needs you need to be more of an in-depth expert.
2. All your crises tee you up to become better than you’ve been before because you’re more aware and grown as a person.
3. When you’ve done a bad, reputation-damaging thing you now have to do good things by reinvesting in those good things so that people see you as a good person that makes a mistake. Not just as a bad person.
4. Even if you do things that you regret, don’t let them weigh you down

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